The aim in this second phase of research was to better understand the growth and sustainability of African podcasting in three leading African podcasting markets – Kenya, Nigeria and South Africa. The research question being addressed is “What does growth and sustainability for African podcasting mean?” During the project, we have been able to uncover podcast themes, needs and perceptions of podcasters, audience engagement and motivations driving podcast growth in three of Africa’s largest podcast markets – Kenya, Nigeria and South Africa.