The Consortium
Active 2024 - 2027
In partnership with Mastercard Foundation, Baraza Media Lab, HEVA, SNDBX-Ubuntu, and GoDown Arts Centre proudly present Sanara, a transformative initiative designed to enable young creatives across Kenya to access dignified and fulfilling work in the creative and cultural industries.
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Participants Trained
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Partnerships with CBOs and youth led organisations
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Creatives Successfully Transitioned to work
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Participants with Disablilites
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Refugees Trained
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MOU's with County Governments
What is Sanara
The name Sanara is inspired by the Swahili words sanaa (arts) and biashara (business), representing our mission to connect the world of creativity with sustainable enterprise. Sanara addresses the challenges of young creative and cultural entrepreneurs by offering opportunities for financing, skilling, enterprise support, and the adoption of sustainable practices to advance fair and safer working environments.
What does Sanara offer to Young Creatives?
Skilling for Work & Program Hubs - Led by Baraza Media Lab
Practical training, mentorship, career development support, and access to creative learning hubs designed to prepare young creatives for meaningful work opportunities.
Access to Finance - Led by HEVA Fund
Financial products and funding opportunities tailored to the needs of creative entrepreneurs and businesses.
Business Development Services - Led by SNDBX-Ubuntu
Fair & Safe Work Environments - Led by GoDown Arts Centre
Baraza Media Lab: Leading Skilling for Work
Baraza Media Lab proudly leads the Skilling for Work component of the Sanara Program, where we coordinate a network of diverse partners to deliver high-quality skilling, reskilling, and upskilling programs. Our focus is on ensuring young women and men have access to the tools, learning hubs, and mentorship required to build fulfilling careers in the creative industries. From Empowering young people, through hands-on specialized skilling to developing and nurturing artistic talent, Baraza continues to be at the forefront of empowering Kenya’s next generation of creatives.
To support this effort, we have set up physical, creative, and cultural learning hubs in key counties across Kenya—including Nairobi, Kisumu, Mombasa, and Nakuru. These hubs are equipped, and maintained to provide accessible spaces for young women and men to receive hands-on training, mentorship, and the tools needed to build fulfilling careers in the creative industries.
Invitation to Submit Proposal
The Sanara program plans to impact 110,000 young women and men aged between 18 and 35 years including 77,000 young women, 11,000 refugees, and 5,500 people with disabilities who are starting or working in the following value chains:
- Fashion, Garments, and Accessories
- Film, Television, Content creation
- Gaming, Animation and Audio-visual
- Live music, DJing, Theatre and Performing Arts
The program needs to ensure that interventions are delivered by a technically competent, experienced and adequately resourced service provider who can train 1,000 female DJs within an intensive October – December 2026 period, demonstrating strong practical training methodologies, market relevance, inclusion and robust programme reporting. This Term of Reference (TOR) provides the framework for identifying and selecting a qualified vendor to deliver this targeted DJ skilling programme under SANARA.
The procurement will place particular emphasis on technical merit and financial value, ensuring that selected vendors are capable of delivering quality training at a reasonable and justifiable cost.
Baraza Media Lab invites eligible and interested vendors to submit their quotations/proposals for the categories listed below.
Important Submission Guidelines:
- Clearly indicate the category you are applying for in your submission.
- Vendors applying for multiple categories must submit a separate application for each category.
- Each email submission must be appropriately referenced with the relevant category.
Submission Method:
Submit your quotations/proposals via email to vendor@barazalab.com. Ensure that your email subject clearly indicates the category you are applying for.
We look forward to receiving your submissions.
Learn more about our locations
Meet the Skilling Partners
Sanara brings together a consortium of partners, each contributing their expertise in different creative value chains, under the Skilling for Work & Infrastructure arm led by Baraza Media Lab
Fashion, Garments, and Accessories
Skilling in fashion design, garment production, and accessories focusing on practical training, job placements, and mentorship. Young creatives will gain expertise in design, production techniques, and market readiness.
Film, Television, and Audio-Visual
Hands-on training in film production, content creation, and audiovisual techniques will equip participants with industry-relevant skills for careers in film, television, and digital media.
Music, and Performing Arts
Participants will engage in masterclasses, music creation sessions, and theatre workshops to hone their performance skills, build creative networks, and prepare for work in music and performing arts industries.
Gaming and Digital Content Creation
Training in gaming and digital content creation will focus on building strong digital storytelling skills and honing technical abilities in game development and multimedia production. Participants will also learn effective audience engagement strategies, preparing them for diverse career opportunities in digital media, including game design, animation, and content creation.
Stay Updated
Follow us across our social media platforms to stay updated and receive information on new opportunities, application deadlines, events, and programme announcements.
#SanaraKE #YoungAfricaWorks